TABJA Case Study

Industry: Fashion
Editorial, Retouch
Nov 2023 - Apr 2024
Pristina, Kosovo

Overview

Tabja shows a journey of passion, resilience, and family heritage, evolving from a small sewing business into a global fashion powerhouse. With a commitment to excellence and a mission to empower women through their designs, Tabja continues to leave an indelible mark on the world of fashion, embodying the timeless values of innovation, and elegance.

1.0 - Challenge

Photoshoot

Tabja wanted to make a great first impression on potential customers. Their goal was to showcase their elegant and innovative dresses in a way that reflected their brand values. To achieve this, the photos needed a clean and luxurious feel.

Editorial

We also had to design eye-catching brochures to grab the attention of potential clients from all around the world who saw Tabja at prestigious fashion fairs.

2.0 Enhancment

Retouching

Retouching techniques were used to enhance the photos from different photoshoots, ensuring flawless skin tones, clean backgrounds, and a consistent visual style across the entire campaign.

Adjustments were made to highlight the models' natural beauty and the elegance of Tabja's clothing.

Color grading was used to create a specific mood and aesthetic, aligning with the brand's message and target audience.

3.0 Designing

Brochures

Brochures were designed with high-quality images showcasing the latest collections.

Clean and minimalist typography complemented the visuals, presenting the brand’s commitment to quality and elegance in a compelling way.

Localized versions were created for Izmir and Barcelona, where the fashion fairs took place at the time.

Extra

In addition to my work with Tabja, I also created video content. These videos were displayed on two prominent billboards in Kosovo – one in the capital, Pristina, and the other in Prizren, the country's second-largest city.

3.0 Conclusion

The End Result

Tabja's image went from good to great! The photos caught everyone’s attention and the brochures made their brand story clear. They looked beautifully designed, and very unique. Specifically, they strengthened their position as fashion leaders.