Supreme Clean Case Study

Industry: Automotive
Brand Identity, Social Media, Editorial
Sep 2023 - Present
Pristina, Kosovo

Overview

Supreme Clean is a company that specializes in polishing, paint correction, and body kit modifications to enhance the appearance and value of vehicles. Supreme takes pride in transforming vehicles into pristine works of art, offering care and expertise that elevates their aesthetic appeal and overall worth.

1.0 Research and Discovery

Objective

The main objective was to create a unique brand identity that is in line with the high-quality services that Supreme Clean offers. The brand needed to convey luxury, attention to detail, and the transformative impact of their detailing services.

My Role

As the designer, I was responsible for creating the brand identity of Supreme. Moving on, I am honored to be one of Supreme’s partners and working on everything Design related. From Printing to Social Media.

Research and Analysis

Researching into the auto detailing market, it became clear that there was a preference for modern luxurious designs.

Checking out what the competition was up to, a gap was noticed. None were really investing as much time into their marketing. So we thought that’s where Supreme Clean steps in. By offering the best services and heavily investing in marketing, it was inevitable that it would become one of the main companies in the industry.

2.0 Design Process

Sketching

Initially, I created sketches and engaged in multiple meetings with the owners of Supreme Clean. They requested a minimalist logomark featuring gold colors.

Concept Developement

The initial concept for the Supreme Clean logo centered around the interconnection of the letters 'S' and 'C' to form a unified mark. The gold color was selected for the logo to evoke luxury and prestige. Gold is often associated with exclusivity, making it the perfect choice to work with the Supreme Clean brand and differentiate it from competitors.

The choice of the Futura font offers a timeless and sharp design suitable for both print and digital use. For the Supreme Clean brand I used an open source version: Futura PT, which was specifically optimized for display.

Execution

We played around with the design a bunch until it looked right. Careful attention was paid to the spacing, proportions, and alignment of the letters to ensure visual harmony and readability.

3.0 Wrap-up

Deliverables

Created brandbook with guidelines on logo usage, colors, typography, imagery, and the application of branding across various media.

Designed business cards, service brochures, and digital templates for social media to ensure brand consistency across all customer touchpoints.

See Brandbook

4.0 Conclusion

Mission Accomplished

The branding of Supreme Clean successfully positioned the company as a top-tier service provider in the auto detailing market. The new brand identity not only aligns with the high standards of service but also effectively communicates the transformative impact of their amazing work.

Next Case

CY.SEND

See Next Case